IKEA - One Room Paradise from Finish on Vimeo.
The new campaign from IKEA examines how space efficiency can improve your life at home.
Launching with the TVC ‘One Room Paradise’, the spot created by Mother and Directed by Megaforce (Riff Raff Films) tells the story of single mother ‘Mandy’ and her son ‘Liam’ who live in a tiny, toy, high-rise flat. Following their everyday lives, we see how IKEA products make the most of their space and help them to enjoy life regardless of the size of their flat.
Credits
Agency: Mother London
Director: Megaforce
Production Company: Riff Raff
Producer: Cathy Hood
Agency Producer: Ellie Gibb
Colour Grading: Paul Harrison
Flame: Judy Roberts
Post Producer: Justine White
VFX: Finish & Mathematic
Editor: Joe Guest @ Final Cut